The Art in the Process of Media Buying

They say that in every type of process, there is an art in it. No matter how hard of easy it is, you must always look at its colorful side. People who took arts related course such as Communication Arts, Mass Communication, and Theater are probably in the Advertising Industry because it is the field that suits them most. And when you ask them what Advertising is, they will probably answer “It is a very vague word that compels a lot of meaning and people often confuse it with media buying”. For the purpose of this article, media buying process will be discussed.

Media buying is totally different from advertising. Media buying is the purchase of advertising from a media company with different mediums such as cinema, radio station, television station, magazines and other websites. Moreover, a media buyer negotiates the price and when and where the advertisement must be placed.  If you want to know more about this career you may want to visit https://www.youtube.com/watch?v=25mczSz14wg.

Media buying comes in three stages:

First stage: Pre-launching

Making decision related to advertising cannot be done in just one night. The preparation is the most time consuming stage since it involves in-depth research and proper planning. The success or failure of reaching wider audience for your product/service will depend on your decisions. In this stage, the role of the media buyer is to make wise media choices. His/her goal is to choose the correct media outlet that is fit to the client’s objectives. This stage specifically includes identifying the target audience and deciding how to reach them, in depth research about the competitors, and designing media buying strategy. 

Second Stage: Campaign Launch 

For the actual launching stage, the media buyer must ensure effective delivery of media and consistent monitoring of the performance of the campaign. This is to determine whether the campaign works for a certain media outlet.

Third Stage: Post-launch Reflections 

This is the best time to reflect and evaluate the performance of the campaign- to think about the positive and negative impacts of the advertising campaign in terms of delivery, media space, and return of investment and customer engagement.

 

Exploring the Art of Communication

An eye-to-eye contact is one of the primary steps in communication. Moreover, non-verbal clues may also be a way to know that the person you are talking effectively receives the message that you send. Communication is very essential in our daily lives. Since modernization is continuously growing, making communication available around the world is just as simple as switching on the television. Also, because of this, telecommunications like hosted pbx system becomes better.

The Art of Communication

Non-verbal clues, body signs, and gestures are forms where the art of communication is expressed freely. Below are some non-verbal clues that you may have to look whenever you communicate.

1. Body language

As the saying goes:

Actions express louder than words being said.

Non-verbal messages coming from the person we talked to should often be reflected. One reason for this is because those messages are heading out to be an expression of their real feelings. Moreover, the one who listens or receives the message should always show their receptivity to messages.

2. Visual modes

Some people, when communicate, usually go after visual modes of communication. This person more likely to see things during the communication process. In addition, they also like to express themselves by saying words like “Nice to see you” and the likes.

3. Auditory pattern

People in this group love to hear words and stuff. Their usual expression is something like “Okay, listen!. Basically, to be able to have a successful communication with them, simply talk and play with words.

4. Kinesthetic

These people make use of touching and feeling the different texture of their surrounding. This is their way of learning and interacting with the world. However, this impressive way of communication had been lost.

The Bottom Line

Although visual arts are transformed by modern technology, communication do not work on just one particular mode. People may communicate and use different modes of communication which vary from one individual to another. Learning this thing, we can have better way of exchanging communications with the people around us. For that reason, approaching them on their favorite mode can develop more efficient way of communication.

How Visual Arts Are Transformed By Modern Technology

The growth of modern technology, whether on transportation (see https://www.it-directory.ie/collections/electric-scooters-ireland), communication, entertainment and more, has nowadays brought about a shift and transformation in just about everything as well as everywhere. Akin to every other area, technology has made traditional visual art transition to digital art over the past years. Evidently, technology have transformed and molded visual art in many diverse ways.

Modern Technology and Visual Art 

Since technology has paved the way for more possibilities to explore and discover more about the creative space, the manner and technique on how artists work are transformed by modern technology as well. For instance, early artists utilize paints, cements, and clay as mediums to create a piece of art, while modern artists today utilize various digital art tools, software as well as techniques on imaging to design and form their magnum opus. Compared to traditional methods and practices, several contemporary visual artists make use of innovative methods, software and 3D effects to shape and revolutionize their artistic concepts  as well as to produce art works that are much more realistic.

To coincide with the present upsurge of technological advancement, visual artists should become accustomed to and be taught and trained to use these technological tools with the aim of progressing and furthering their artistic skills to ingeniously and efficiently create more works of art.

The quick growth in digital technology and the astounding evolution of new, more appealing and studier materials and supplies that artists could use and work with has produced a significant impact to modern art. These modernization have magnified the inventive possibilities of creativity as well as unlocked doors for new artistic horizons. Moreover, they have given modern artists a lessened expended time on the actual execution and completion of an artwork to a least possible time. In doing so, this liberates them to give more attention to creativity, developing cutting-edge ideas, as well as a thorough planning and preparation for creating an artwork.

Modern technologies have undeniably altered the appearance and the feel of visual art in numerous medium. With contemporary artists diving into technology, several deem that the escalating improvements and software techniques are shrinking the artist’s essence of creativity. However despite the disputes, there are yet several traditional artists who welcome technology and utilize it to form and craft their idea more inventively and creatively.

Face Paint: Why is it not Safe for Children

Face Painting for Parties

There are several distinct ways a person could spice up their own celebration with painting. You can go out and make your face or only get a tiny glitter there and here. Face paints are sure to brighten up your day, at least until the next time you take a shower!

Kids love with their face painted. And, together with Halloween just around the corner, then they’ll beg them to show. You would like to be certain that you’re conscious about also the options you must keep your baby safe and what’s in facial paint, the way that it can influence your son or daughter.

New Study About Face Paint

The latest report shows that a troubling fact: over 50 percent of face paints and makeup (Lipbalms, nail polish and cosmetics kits advertised to children) contain a minimum of one component or contaminant associated with endocrine disruption, developmental toxicity, and learning difficulties or influenza. The analysis has been issued in 2016 by the Breast cancer Fund (currently Called breast cancer Prevention Partners) and its own Campaign for Safe Cosmetics.

Of those 187 products, forty-eight were Halloween face-paints which were analyzed for arsenic.

  • The lead has been discovered in almost 20 percent of their facial paints
  • Cadmium was discovered in almost 30 percent of their facial paints
  • thick metal concentrations were bigger and much more prevalent in both black and darkly pigmented paints
  • Each the goods together with detectable levels of direct had greater concentrations than what is permitted in drinking water (.015 ppm) and Kids’ food (.5 ppm)
  • 19 percentage (9 products) comprised lead at amounts above 1 ppm

And all analyzed higher compared to EPA limits for normal tap water for VOCs.

In contrast, a 2009 study unearthed all-the facial paints analyzed had dangerous heavy metals and toxic compounds that are prohibited or restricted from different nations. Surprisingly the lead levels seen from the 2016 analysis were above inch ppm however, not within every services and product whereas this year’s guide levels were under .1 ppm but were within the most item.

  • 10 out of 10 confront paints included lead from .054 ppm into .65 ppm
  • 6 out of 10 Face-paints comprised nickel, cobalt or chromium (all skin pollutants) at amounts far exceeding Tips of business research
  • Labels had deceptive claims such as “sterile” on goods comprising understood epidermis pollutants
  • Some comprised toxic chemicals banned or limited from Europe, Canada and Japan and colors not authorized for use in cosmetics by the FDA

Back in 2014, Client NZ, also a non-profit based in 1959 in New Zealand, analyzed 15 face-paints. 1 face paint needed a shocking quantity of result: 15,200 ppm. A few are not regained, although The services and items were taken from stores.

All face-paints analyzed maintained these were “safe” or even “non-toxic” but in addition experienced a warning never to apply near the eyes, lips or on sensitive or cracked skin. Images on the merchandise revealed pictures close to the eyes with face paint and also on lips. Here are findings out of Consumer NZ testing:

  • Carnival Colors: Incredibly substantial quantities of lead (15,200 ppm), zero ingredients list, without any contact information to your importer or supplier.
  • Dasini Divinity Yellow Make up Lotion: No contact info to your own importer or provider.
  • Go Interesting Face and Body Paint: No contact info to your own importer or provider. (5 ppm could be your principle in Canada, among those very few states with recognized limits).
  • Kids had their health and might purchase those?

There are 3 major things to learn regarding Lead:

  1. Lead isn’t safe at almost any degree. The Centers for Disease Control and Prevention says”no blood lead level in children has ever already been identified,” and also “lead vulnerability can affect virtually every system in your human anatomy.”
  2. Small quantities of lead can develop from your system and create lifelong learning and behavior issues. This buildup of lead from your system can poisoning.
  3. Contact with lead is associated with a diminished cognitive capability.

Cadmium is of concern since it could mimic the research and also estrogen connecting it. Chronic exposure may cause lung disorder, bone, and kidney.

Therapy of Skin Allergies Caused by Face Paint

In curing a skin allergy, the very first step is to eliminate the offending component. (4) Your skin is continually sensitized should you continue being exposed to this substance you’re allergic to.

Luckily, there is a simple remedy for skin allergies due to cosmetic components like lotions, moisturizers or medicine oils (visit https://www.wheretobuyricksimpsonoil.com if you want to buy medicine oil). Steroids will help clear the rash. On the counter hydrocortisone, 1% lotion does the trick. A dermatologist may prescribe a steroid that is stronger when the rash is more intense.

 

Salon MANIFESTA 8


Alfredo Cramerotti, Chamber of Public Secrets (CPS), Denmark, Italy, Lebanon, Member of the M8 Curatorial Collective Esther Regueira, General Coordinator, Manifesta 8, Murcia Georg Schöllhammer, Member of the collective tranzit.org, Central Europe