Must Have Laptops for Millenials

More than 85 percent of younger millennials in 13 developed countries  have been using a laptop computer since  2015, Deloitte research indicates, which is only slightly less than the 89 percent with access to a smartphone. Laptop access among members of this group was actually 7 percent higher than for the surveyed population as a whole. In some countries, it was way higher higher: 17 percent in the U.S., 15 percent in Canada, 12 percent in Australia, and 10 percent in France.¹

So how are trailing millennials using mobile devices such as laptops and desktops? They use them, specifically lenovo 2 in 1 chromebooks primarilly for schoolwork and on the job, to play computer games, watch long-form videos, download and stream content, create or edit text and videos, and other activities. Millennials also still use their PCs for shopping. True, they look for products on their phones: In one survey, 79 percent of 18- to 34-year-olds in the U.S. reported that they had discovered a new brand or product through mobile searches, and more than half said they tend to prefer a retailer’s mobile shopping app to its online site.

Below are the best laptops to buy for millenials:

1. Macbook 

The single USB-C port is fine in 90 percent of scenarios, but you’ll  get yourself in a scenario when you’ll want to charge your laptop and plug in your external hard drive at the same time. Depending on who you are your computer usage, this could really be a deal breaker. In addition, the amount of performance and raw power you’ll get from the updated Kaby Lake Core m3 processor still won’t be enough for those who want to do things like edit video or run game.

2. Dell XPS

Long before Samsung and Apple debuted its “bezel-less” smartphones this year, Dell was owning the spotlight with its impressive near-zero “InfinityEdge” displays. Each year, Dell continues iterate on its XPS laptops. This year it continues to up the ante—and like its predecessors, the display is the focal point here.

3. Surface Laptop

In many ways, the Surface Laptop is Microsoft’s version of the MacBook Pro. It’s built from the ground-up by Microsoft and therefore feels like a product that fulfills a unique vision. The Surface Laptop looks very similar to the excellent Surface Pro and is one of the most beautiful laptops out there.

The Art in the Process of Media Buying

They say that in every type of process, there is an art in it. No matter how hard of easy it is, you must always look at its colorful side. People who took arts related course such as Communication Arts, Mass Communication, and Theater are probably in the Advertising Industry because it is the field that suits them most. And when you ask them what Advertising is, they will probably answer “It is a very vague word that compels a lot of meaning and people often confuse it with media buying”. For the purpose of this article, media buying process will be discussed.

Media buying is totally different from advertising. Media buying is the purchase of advertising from a media company with different mediums such as cinema, radio station, television station, magazines and other websites. Moreover, a media buyer negotiates the price and when and where the advertisement must be placed.  If you want to know more about this career you may want to visit https://www.youtube.com/watch?v=25mczSz14wg.

Media buying comes in three stages:

First stage: Pre-launching

Making decision related to advertising cannot be done in just one night. The preparation is the most time consuming stage since it involves in-depth research and proper planning. The success or failure of reaching wider audience for your product/service will depend on your decisions. In this stage, the role of the media buyer is to make wise media choices. His/her goal is to choose the correct media outlet that is fit to the client’s objectives. This stage specifically includes identifying the target audience and deciding how to reach them, in depth research about the competitors, and designing media buying strategy. 

Second Stage: Campaign Launch 

For the actual launching stage, the media buyer must ensure effective delivery of media and consistent monitoring of the performance of the campaign. This is to determine whether the campaign works for a certain media outlet.

Third Stage: Post-launch Reflections 

This is the best time to reflect and evaluate the performance of the campaign- to think about the positive and negative impacts of the advertising campaign in terms of delivery, media space, and return of investment and customer engagement.